LW LINK

David Walker-Smith/Buyer Manager of Men's Contemporary, Selfridges & Co
Luisa De Paula/Buyer Manager of Ladies Contemporary, Selfridges & Co
Sarah/Director, Colette
Josh Sims/Associate editor of Arena Homme Plus
Ichigo Sugawara/Photographer
Hiroshi Itoh/GROOVISIONS

David Walker-Smith

Buyer Manager of Men's Contemporary, Selfridges & Co.

Selfridges WEB PAGE

All I can think of LOOPWHEELER is;
"The ultimate authentic sweatshirt".

Luisa De Paula

Buyer Manager of Ladies Contemporary, Selfridges & Co.

Selfridges WEB PAGE

Sarah

Director, Colette

Colette WEB PAGE

"Immediately when I saw the article in Arena Homme plus on Loopwheeler, I felt attracted by these new graphic design and by the strong theme of the relation East-West / Past-Present.
Then, when I met the team behind Loopwheeler, it was a great surprise to understand it was not just about nice printed images, but all about the quality of the sweat-shirt and of course, this is what makes so unique this brand. I think this is an amazing story, and I hope to see the machine itself one day."

Josh Sims

style editor of Arena, associate editor of Arena Homme Plus.

Arena Homme Plus WEB PAGE

"Loopwheeler have realised that the sweatshirt is not just run-of-the-mill casualwear but can have the same qualities as a bespoke suit: fit, detail and tradition. Loopwheeler has taken the sweatshirt and put it back where it belongs: into every well-dressed man's wardrobe."

Ichigo Sugawara

photographer

Mr.Sugawara's WEB PAGE

LOOPWHEELER was, quite fortunate for me, something created by the friends I trust in the first place. Their products presently exists close around me as a matter of course. I always feel "their dairy occurence" in products LOOPWHEELER creates. I'm always reminded by them that how it is important and sometimes very difficult to make an ordinary thing ordinary. While spending a lot of time together, I am looking forward to seeing them mastering "being ordinary" in genuine sense.

Hiroshi Itoh

GROOVISIONS

GROOVISIONS WEB PAGE

Originally, creation might have been the deed of authenticity.
That's what I felt when I met stuff of LOOPWHEELER and its products. They had reminded me that the authenticity would be only coming out from our dairy occurences, not to be found in somewhere far above. As a creator living in Japan, they are one of the very few who would give me a courage for creation.