Ichigo: That's how they use that squege.

Satoshi: They do it like nothing, but the slightest change of pressure might make a completely different thickness of ink. It needs the finest skill.

Ichigo: How would they proceed?

Satoshi: They would use the spatula usually twice per colour, to make it even. Sometimes 3-4 times in very fine patterns, but never just once. It really depends on who actually does it, so LOOPWHEELER is asking the same person to print a certain graphic.

Ichigo: Indeed, human hands are producing sweatshirt of LOOPWHEELER, time and labour in abundance. Actually, you can understand it when you wear it.

Satoshi: In bigger printing factory, every process might be fully automatic. But if you can't compromise in "taste" and the level of expression, you are not going to achieve anything in mass production.

Ichigo: In the field of photography, with all these digital cameras, it is very good thing that photography is becoming more and more popular in general sense. On the other hand, however, the originality, which should be the most important thing, is getting less and less attention. So I always try to do the ordinary thing in an ordinary way in the first place. In a sense, I think LOOPWHEELER is doing the same thing.

Satoshi: I think sweatshirt and T-shirt are not the fashion items, but the ordinary thing. LOOPWHEELER decided to make the ordinary things in an ordinary way. Then it had to be made like we went through. So we want them to be used in a quite ordinary way, then you will surely be able to tell the difference.

Ichigo: That's the exact policy I shoot photographs. I hope LOOPWHEELER keeps on making things in that spirit.

Satoshi: You bet we do!